Casablanca the white city Casablanca, known as the white city is the largest city in North Africa and is the economic and financial capital of Morocco. With a population of more than 4 million inhabitants, Casablanca is undoubtedly the biggest economic contributor in terms of household final consumption and of value creation. In fact, it stands out with its business center, its port and its university center which happen to be the most important ones in the Kingdom. Casablanca is also a go-to destination for business and leisure tourism thanks to its developed urban planning, its coastal climate and its strategic location, one must admit that it has the golden touch.